Il progetto Mogu è nato seguendo lo statement  “Radical by Nature.”

L’azienda aveva bisogno di passare da research company a product company seguendo questo brief: “Nature is the best architect of all. By employing one of its finest technologies - mycelium - Mogu delivers responsible products for interior design.”

La fotografia e il linguaggio doveva essere radicale come i prodotti, per una platea formata da architetti, designer e allo stesso tempo persone comuni.

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The mogul project was born following the statement “Radical by Nature.”

The Company needed to transform its Reserch company visual identity into Product company’s identity based on this statement: “Nature is the best architect of all. By employing one of its finest technologies - mycelium - Mogu delivers responsible products for interior design.”

The photography needs to be radical as the products and need s to speed to an audience made of architects, designer and, at the same time, “normal people”.